Which of the following is NOT one of the 4 P's of innovation?

The correct choice is based on the established framework known as the 4 P's of innovation, which includes Product, Process, and Position. These elements are crucial for understanding how innovation can be applied within organizations.

Product refers to the actual goods or services being offered. This includes innovative features or improvements that can enhance customer satisfaction and market competitiveness.

Process innovation involves changes in the methods used to deliver the product or service. This could relate to operational efficiencies, manufacturing processes, or distribution strategies that improve productivity or reduce costs.

Position innovation is about adjusting the context in which the product or service is introduced or sold. This may include changing the market segment, the brand image, or the value proposition to better meet customer needs.

Partnership, while important in the context of collaboration and leveraging resources, is not classified under the 4 P's of innovation framework. This misalignment with the established terminology clarifies why it is the correct answer to the question.